Dental marketing flyers – Still worth doing in 2025?
When we think about dental marketing in 2025, most people jump straight to Google Ads, SEO, or social media. But what about good old-fashioned dental marketing flyers? Are they still worth it?
The short answer: yes — if done properly.
We work with dental practices across the UK — from personal associate dentists to growing squats — and we’ve seen that when designed well and used strategically, flyers can still drive real results.
Here’s what you should know if you’re considering printed marketing for your practice.
Why dental marketing flyers still work
People still like holding something tangible. A well-designed flyer delivered to the right door at the right time can catch a potential patient’s attention in a way a Facebook ad might not.
Unlike digital ads, dental flyers don’t vanish with a scroll. They sit on kitchen counters, get handed out at events, and can trigger action days or even weeks later.
They also work particularly well for local visibility. When paired with a focused campaign — say, a dental implant flyer in a postcode where you know there’s demand — results can be impressive.
Real-world example - increasing the conversion rate for cosmetic treatments
Cosmetic dentistry brochure
What makes a flyer actually work?
We’ve designed hundreds of flyers, so here’s what we know works:
1. A clear message
What’s the flyer about? Invisalign? Hygiene? Implants? Make it obvious at a glance.
2. One main call-to-action
Don’t try to promote five things at once (unless it’s a brochure). One clear call to action works better. For example:
- “Free Implant Consultation this Month”
- “Straight Teeth from £35/month – Book Now”
3. Good design & strong branding
Patients do judge by appearance. A polished, modern layout that’s consistent with your branding helps build trust. If your flyer looks like it was made in Word, it won’t convert.
If you’re not sure your branding is up to scratch, it might be worth looking at your brand identity as a whole.
4. Local targeting
We’ve seen that flyers work best when they’re geographically targeted. Whether it’s by postcode, dental event, or a pop-up campaign in a local gym — the more relevant the message to the person receiving it, the better.
When are flyers especially useful?
Flyers can still be valuable when:
- You’re opening a squat practice and want local visibility
- You’re launching a new treatment (like implants or Invisalign)
- You want to support an offer you’re also running online
- You’re attending or sponsoring a local event
- You’ve got seasonal promotions (e.g. whitening before weddings or Christmas)
- You want more referrals for a specific treatment (e.g. implants)
- You want other dental practices in your area to refer patients to you
In these cases, a well-targeted dental implant flyer or Invisalign campaign flyer can boost awareness and generate bookings quickly.
Digital & print should work together
Flyers are even more powerful when they work with your digital efforts. For example:
- Use a QR code that links to your website or booking page
- Promote the same offer on your social media and on the flyer
- Track results by using a unique phone number or code on the flyer
Consistency across platforms builds trust and recall.
How we design effective dental flyers
Design matters. Here’s a quick checklist we follow in our graphic design process:
- Bold, clear headline
- High-quality images of real patients (preferable not stock)
- Clear call to action (phone, QR code, or website)
- Concise copy – no walls of text
- Consistent branding (logo, colours, tone)
- Smart layout – easy to skim
- Optional: testimonials or patient quote
If you’re investing in print, make sure the design does your practice justice.
Different types of dental marketing flyers that still work
1. Referral brochures
A professionally designed A5 brochure that encourages current patients to refer friends or family in exchange for a small thank-you gift or reward. It can also be used to give out to other dental practices to refer patients to you.
2. Specific treatment flyers
A focused bi-fold or tri-fold flyer promoting one high-value treatment, such as dental implants or Invisalign, with a strong offer and a clear call to action.
3. Patient information leaflets
A simple, clean leaflet that tells the patient everything they need to know about your dental practice: treatments in clear, jargon-free language — often kept in-practice, given during consultations, or sent digitally as a PDF.
Should you use dental marketing flyers?
If you’re:
- A new squat building brand awareness
- Running local offers for high-value treatments
- Looking to complement your digital marketing
- Wanting to create something patients can take home or refer friends with
…then yes — flyers can absolutely still be effective.
It’s not about print vs digital. It’s about smart marketing that meets people where they are — sometimes that’s online, and sometimes it’s through the letterbox.
Most dental practices are not doing this, you can easily take advantage of this!
Want help designing high-performing dental marketing flyers?
Explore our graphic design services or talk to us about your next online or offline campaign.
You might be wondering
Are dental marketing flyers still effective in 2025?
Yes — especially when used locally and paired with a clear offer or message. They work well for squat launches, implant offers, and community promotions.
How many flyers should I print for a campaign?
It depends on your target area, but for postcode drops, we usually recommend starting with 2,000–5,000 and tracking the results from there.
Should I include pricing on a dental flyer?
If it’s a compelling offer (e.g., “Implants from £X” or “Free Consultation”), it can improve conversion. But make sure it matches your brand and doesn’t cheapen perception.
What’s the difference between a dental marketing flyer and a brochure?
A flyer is short, focused, and promotional. A brochure is more detailed — used for patient education or in-practice material.
Can you help design a dental implant flyer for my practice?
Yes — we handle full flyer campaigns including dental flyer design, branding, copywriting, and printing support.
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