Logo Design
Typography
Colour Palette
Branding Guidelines




Working with the best software
More than just a logo
A logo might be the face of your practice — but real branding goes deeper. It's how your patients feel when they see your name, walk through your doors, or visit your website. Calm, clean typography. A colour palette that puts people at ease. Visuals that quietly say: you’re in good hands.
That’s why we don’t just design logos. We build full brand identities that reflect the care you give your patients — brands that feel familiar, trustworthy, and genuinely human.

Our previous projects
Working with AlignMedia
Branding packages
A strong, professional brand foundation.
Align Essentials
- Primary logo - your main brand symbol
- Icon - a compact symbol from your brand
- Bespoke colour palette tailored to your brand
- Typography pairing to match your brand personality
- A detailed brand style guide in PDF format
A complete, cohesive identity built to grow with you.
Align Signature
- Primary logo - your main brand symbol
- Secondary logo - a different version of your logo for flexible use
- Submark - a decorative version for social or tight layouts
- Icon - a compact symbol from your brand
- Bespoke colour palette tailored to your brand
- Typography pairing to match your brand personality
- A detailed brand style guide in PDF format
Not sure which option you need?
Align Essentials is a great fit if you’re just getting started and need a strong, streamlined identity — with a primary logo, icon, bespoke colours, and typography, all wrapped up in a professional brand guide. It’s perfect for personal brand or newer clinics who want to look polished and consistent.
Align Signature is designed for practices that need more flexibility across touchpoints — including four logo variations (primary, secondary, submark, and icon). It’s ideal for growing teams, multi-location clinics, or those who want a more versatile brand system without compromising on consistency.
Already have a brand? Take a look at these add-ons!
-
Brand guidelines from £300
Already have a logo but no rulebook? ✦ We’ll create a professional brand style guide (PDF) ✦ Includes logo usage rules, colour breakdowns, font styling, and layout examples to keep your brand consistent across every touchpoint
-
Social media profiles £150
A polished presence across digital platforms. ✦ Profile photos tailored to your brand ✦ Matching cover images ✦ Highlight icons

We're here to reply 7 days a week!
Frequently asked questions
If your brand will appear in different formats — like signage, social media, uniforms, or email signatures — having flexible logo versions (as in Align Signature) ensures your brand always looks its best, no matter the size or placement.
A submark or icon is a simplified version of your logo — ideal for small spaces like social profile images, app icons, or watermarks. It keeps your brand recognisable, even when your full logo isn’t practical.
Yes — your brand colours are chosen with versatility in mind. We provide exact colour codes (Pantone, CMYK, RGB, Hex) so they can be used across print, fabric, signage, and digital media without guesswork.
You’ll get a full logo suite in all the essential file formats:
•PNG for digital use (with transparent background)
•SVG for scalable web graphics
•EPS for print and signage
•JPG for general image use
This ensures your logo looks crisp and professional on everything from your website to a billboard.
The brand guidelines PDF is your go-to reference for using your brand correctly and consistently. It includes your colour codes, font pairings, logo spacing rules, do’s and don’ts, and examples of how your brand should appear. It’s especially useful when working with designers, printers, or marketing teams.