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Branding - Your identity in the spotlight. Let's make it unforgettable!

Logo Design

A logo is often the first thing people associate with a dental practice. It should feel professional, approachable, and trustworthy. It can be sleek, modern or something more traditional, the right logo sets the tone for your entire brand.

Typography

The choice of typeface plays a bigger role than most people realise. A carefully selected font can convey professionalism, warmth, or innovation. It’s about finding a balance that reflects the personality of the practice while remaining easy to read across all materials.

Colour Palette

Colours have a powerful effect on perception. In dentistry, calming blues and greens create a sense of relaxation, while soft neutrals add warmth. A well-chosen colour palette strengthens brand recognition and subtly influences how patients feel about a practice.

Branding Guidelines

A recognisable and professional brand is built on consistency. Guidelines covering logo usage, colours, and typography help maintain a cohesive look across everything from websites to business cards. It ensures that every interaction with the brand feels familiar and reassuring.

Working with the best software

More than just a logo

A logo might be the face of your practice — but real branding goes deeper. It's how your patients feel when they see your name, walk through your doors, or visit your website. Calm, clean typography. A colour palette that puts people at ease. Visuals that quietly say: you’re in good hands.

That’s why we don’t just design logos. We build full brand identities that reflect the care you give your patients — brands that feel familiar, trustworthy, and genuinely human.

People remember what they see
Logo, colours & typography = instant impact
Colour creates recognition
Consistent colour = stronger recall
Typography speaks volumes
Font choice builds trust

Our previous projects

Working with AlignMedia

Branding packages

A strong, professional brand foundation.

Align Essentials

from £1,000
  • Primary logo - your main brand symbol
  • Icon - a compact symbol from your brand
  • Bespoke colour palette tailored to your brand
  • Typography pairing to match your brand personality
  • A detailed brand style guide in PDF format

A complete, cohesive identity built to grow with you.

Align Signature

from £1,500
  • Primary logo - your main brand symbol
  • Secondary logo - a different version of your logo for flexible use
  • Submark - a decorative version for social or tight layouts
  • Icon - a compact symbol from your brand
  • Bespoke colour palette tailored to your brand
  • Typography pairing to match your brand personality
  • A detailed brand style guide in PDF format

Not sure which option you need?

Align Essentials is a great fit if you’re just getting started and need a strong, streamlined identity — with a primary logo, icon, bespoke colours, and typography, all wrapped up in a professional brand guide. It’s perfect for personal brand or newer clinics who want to look polished and consistent.

Align Signature is designed for practices that need more flexibility across touchpoints — including four logo variations (primary, secondary, submark, and icon). It’s ideal for growing teams, multi-location clinics, or those who want a more versatile brand system without compromising on consistency.

Already have a brand? Take a look at these add-ons!

  • Brand guidelines from £300

    Already have a logo but no rulebook? ✦ We’ll create a professional brand style guide (PDF) ✦ Includes logo usage rules, colour breakdowns, font styling, and layout examples to keep your brand consistent across every touchpoint

  • Social media profiles £150

    A polished presence across digital platforms. ✦ Profile photos tailored to your brand ✦ Matching cover images ✦ Highlight icons

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Frequently asked questions

If your brand will appear in different formats — like signage, social media, uniforms, or email signatures — having flexible logo versions (as in Align Signature) ensures your brand always looks its best, no matter the size or placement.

A submark or icon is a simplified version of your logo — ideal for small spaces like social profile images, app icons, or watermarks. It keeps your brand recognisable, even when your full logo isn’t practical.

Can I use my logo colours on uniforms, signs, or interiors?

Yes — your brand colours are chosen with versatility in mind. We provide exact colour codes (Pantone, CMYK, RGB, Hex) so they can be used across print, fabric, signage, and digital media without guesswork.

What logo file types will I receive?

You’ll get a full logo suite in all the essential file formats:

PNG for digital use (with transparent background)

SVG for scalable web graphics

EPS for print and signage

JPG for general image use

This ensures your logo looks crisp and professional on everything from your website to a billboard.

What is a brand guidelines PDF, and why do I need it?

The brand guidelines PDF is your go-to reference for using your brand correctly and consistently. It includes your colour codes, font pairings, logo spacing rules, do’s and don’ts, and examples of how your brand should appear. It’s especially useful when working with designers, printers, or marketing teams.

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