When supercar-inspired dental practice meets great designers
Transforming Ormskirk's boldest vision into an unforgettable digital experience.
A Practice Like No Other
Picture this: a dental practice inspired by Porsche, Lamborghini, and Ferrari. Leather sports seats instead of waiting room chairs. A coffee bar in reception. An interior that belongs on Instagram as much as it does in healthcare.
That's Smile Showroom. And they needed a website that could do justice to what they'd created.
The brief was thrilling but challenging. How do you bottle the energy of a supercar showroom and pour it into a website? How do you stay bold and exciting whilst earning the trust every dental practice needs? And crucially, how do you turn all that excitement into actual patient bookings?
Breaking Every Rule (The Right Way)
Bold Design That Builds Trust
Dentistry isn't known for taking risks. Most practices play it safe... neutral colours, stock photos, reassuring but forgettable copy. Smile Showroom wanted to tear up that playbook entirely. But here's the thing: you still need to inspire confidence. Nobody books a dental implant consultation on a whim, no matter how cool your waiting room looks. So our challenge was finding that sweet spot: bold enough to stop people scrolling, trustworthy enough to make them pick up the phone.
Capturing the Magic on Camera
Authentic Content That Tells Their Story
You can't fake authenticity. So we spent time at the practice, cameras in hand, capturing what makes Smile Showroom special. The supercar-inspired interior. The team's genuine warmth. Those little details, the coffee bar, the racing seats, the ambient lighting, that make patients forget they're at the dentist. We also designed elegant brochures for their signature treatments and created an outside banner that built anticipation before they even opened. These aren't generic stock photos. They're real moments from a real practice.
Taking Pole Position
Driving Continued Growth
Since launching, Smile Showroom has become exactly what they set out to be: Ormskirk's most talked-about dental practice. The website is doing its job beautifully, bringing in a steady stream of enquiries for their high-value treatments. We're now running targeted advertising campaigns across Facebook and Instagram, introducing them to potential patients across Lancashire. It's strategic, it's sophisticated, and it's getting their unique story in front of exactly the right people at exactly the right time.
"Absolutely beautiful website, exactly what we wanted! They are so creative, and the content is amazing. You can really see how much effort they put into their projects. We've had advertising banners, brochures, a website, and now we're starting marketing with them. Great people to work with — HIGHLY recommend!!! Thank you Marius and Ralu xxx"