Case Study
Lateral Dental • Sheffield
Branding and website for dentistry that feels different
From “no logo, no website, no visuals” to a calm, confident brand and digital experience that captures exactly who Lateral Dental are.
Starting With a Vision, Not a Logo
Lateral Dental was born from a simple idea: dentistry doesn't have to feel clinical. Founded by Drs Anupa and Matthew Stephens, this Sheffield practice wanted to blend expert care with genuine warmth, the kind of experience you'd actually want to return to.
But they were starting from nothing. No brand. No website. No visual identity. Just a clear vision of the practice they wanted to build.
The challenge? Create an identity that feels premium without being cold, modern without being impersonal, and professional whilst remaining approachable. Everything from the logo to the booking button needed to reflect their philosophy: expert care, delivered with heart.
Deliverables
Brand Strategy, Logo & Identity Design, Website Design & Development
Client
Lateral Dental
Client Type
Private Dental Clinic
Building Balance Into Every Detail
A Brand That Reflects Partnership
The identity for Lateral Dental was built around the idea of balance, clinical precision delivered with genuine care. Clean, confident typography paired with refined details. Every element reflects the partnership between Matthew and Anupa, and their shared commitment to doing dentistry differently.
We created a visual language that feels calm and contemporary. Something patients can trust, but also relate to. Because the best dental practices aren't just clinically excellent, they're human.
Designed for Real Life
A Website That Works as Hard as They Do
The site was designed to be effortless to use, especially on mobile where most people are searching. Key information is front and centre. Treatment pages are clear and honest. Before-and-after galleries show real results. Friendly team bios help patients feel connected before they even walk through the door.
The booking process? Simple. No hunting around. No endless forms. Just a clear call-to-action that makes scheduling care as straightforward as it should be.
It looks premium, loads fast, and feels welcoming from the very first tap.
A Practice Ready to Grow
From Concept to Confident Launch
Since launching, Lateral Dental has established itself as Sheffield's go-to for patients who want expert care without the corporate feel. The branding has given them instant credibility, whilst the website continues to drive steady enquiries from patients who value the same things they do: honesty, expertise, and a genuinely welcoming experience.
Client Proof
Branding & website feedback from Lateral Dental
In this video, Drs Anupa and Matthew share their experience of creating the Lateral Dental brand and website with AlignMedia — from early vision and first concepts through to launch, patient feedback, and the impact on enquiries.