From basic landing page to award-nominated website

Project Overview

From landing page to patient-ready website

EverySmile was launching from scratch with only a simple landing page. They needed a full site that could introduce the practice, explain their services and, most importantly, make it effortless for new patients to book. Our brief: build a website that feels bright, approachable and easy to use, while giving the clinic the foundations it needs to grow.

Our Approach

Smooth journeys and a genuinely welcoming feel

Smooth & simple navigation. We focused on making the website easy to use from start to finish. Whether patients are brand new or regular visitors, everything they need, from treatments to fees to booking, is only ever a click or two away.

Bringing the warmth of EverySmile to life. The practice is all about comfort and friendliness, so the site had to feel the same. We used bright, reassuring visuals and clear, human language so the experience feels welcoming rather than clinical.

Easy appointment booking. We designed clear “Book an appointment” calls-to-action across the site and a simple, streamlined form. Behind the scenes, everything is integrated with the practice’s CRM, Boxly, so new enquiries are easy to track and manage.

The Result

A young clinic that looks, and performs, like an established brand

EverySmile now shines online, attracting more patients and growing faster than ever. The upgraded interface and user-friendly design have been a hit with both the clinic and their patients, and the site has already been recognised nationally with shortlistings at the Private Dentistry Awards and Dentistry Awards for Website of the Year.