Blackwater Dental Surgery
Dental practice in Blackwater, Camberley
Project Overview
Before Blackwater Dental even opened its doors, they reached out to us to help build their brand from the ground up. They wanted a strong, cohesive identity that would set them apart in a competitive market. The goal was to create a welcoming, modern brand that resonated with new patients while communicating the high level of care they offer. Along with the brand identity, they needed a website that would make it easy for patients to navigate, learn about services, and book appointments effortlessly.
Our Approach
Crafting a cohesive brand identity
We started by developing a brand identity that reflected the professionalism and warmth of Blackwater Dental. This included designing a fresh, modern logo and selecting a colour palette that was both calming and professional. The branding extended to their website, ensuring a consistent look and feel across all touchpoints. We wanted the first impression of Blackwater Dental—whether online or in print—to be friendly, approachable, and highly professional.
User-friendly website
Once the branding was in place, we focused on the website. The goal was to create a sleek and intuitive online experience. We simplified the navigation to ensure patients could easily find information on treatments, meet the team, and book appointments. The design is clean and modern, using the newly established brand colours and logo to tie everything together. Special attention was given to making the booking process smooth and accessible, with the focus on Dental Implants, the main interest of the practice’s principal.
Launching before the opening
With Blackwater Dental preparing to open, the website needed to be ready to attract new patients before the physical practice was even operational. This required creating an online presence that immediately instilled trust and allowed patients to schedule appointments and explore services in advance.
The Result
The result is a polished, professional brand and website that has positioned Blackwater Dental as a trusted, high-quality dental practice from day one. The cohesive branding has helped establish a strong identity in the local community, while the easy-to-navigate website has made it simple for patients to find the information they need and book appointments. Blackwater Dental has seen strong engagement and positive feedback from patients, with many appreciating the seamless experience both online and in the clinic.
